What Is A Blog?

A web-based log, also known as a blog, is defined as a digital journal that is shared online as a dynamic web site where you can place your hobbies and interests, as well as many other items that appeal to you, and make frequent modifications to the content. There are two types of blog websites: one is dynamic and the other is static.  Static web sites are created by programmers using HTML coding and rely on advertising and search engine traffic.  Static web sites display information and do not allow much interaction with visitors.  Dynamic blog web sites are often created using WordPress or Blogger platforms which allow frequent changes to the content and a lot of interaction with visitors.  Because of the activity, search engines favor dynamic sites and reward them by ranking them higher.

Another way to describe blogging is as a content management system used to promote selected items in a simple and easy format that will attract and appeal to certain types of Internet users with a special interest, or niche. In other words, blogs can be used as a form of free advertising for anything that the blogger is trying to sell or promote. The blog itself consists of various pages that display content on the niche subject and one page that displays short paragraphs called posts, that tell about, or explain, more about a product, subject, or the ideas promoted by the blogger.

There are many reasons why a person would want to create their own blog. One of the most popular reasons is that you can use your blog to promote your business and not havbe to spend as much money on advertising.  This is a great advantage especially if your business is just starting out and you do not have a lot of start up cash available. It is also good for small businesses, especially home based businesses, to advertise without needing to spend a lot of their income on advertising.  Search engines love blogs because the content is always fresh and they allow visitors to interact with the content so that the most popular blogs get ranked higher in the search engines.  Higher visibility translates to more traffic and more traffic translates to more profits.

Another great advantage to creating your own blog is that you will come across as an expert on the topic you have chosen. Visitors to your blog will just love the information on your blog and feed on that information. They will think you are a genius to know all that you do. This may sound strange but it’s true. Blogs allow ordinary people to accumulate information and become and expert in their chosen field so that others will patronize them and often purchase their products or services.

There are many different blog sites that are available on the Internet today. Blogger.com is one of the most popular of these. WordPress is another.  Most of the blog sites will give you a template that you can use to create your site. The templates provide the structure and organization of the website, and your content provides the function and purpose.  Content is king, which means what you put on each page is what draws your audience and results in sales.  The most important thing to remember though when creating your blog is that you will need to change it daily, or even several times a day. An active blog is favored by search engines and gives you higher rankings.  Keep all your content information current and up to date. The more maintenance activity you perform to your blog, the more visitors you will have.

Also if you create your blog to be SEO compatible, you will attract more visitors to your site. SEO consists of key words that appear on your web site that web crawlers attach onto and feed them back to the search engines. The more keywords you have in your blog, the higher the ranking on the search engine will be. Keywords should be used in the titles, and body of the content on as many pages as possible.

In order to build a blog on a certain topic of interest it is important that you build a reputation. If you are just using a blog as a shared journal, then this is fine, but for business purposes, you reputation is very important. Visitors need to know your reputation in order to deem you as an expert in the topic of your blog. Once they deem you as an expert they will keep coming back for more information on your topic.

No matter what the reason is why you create your own blog, it is an excellent way to promote yourself or your business.  Most blogs can be built with low costs, but since most are a work-in-progress, you must be willing to put in the time to maintain and promote them.  There are many resources online to help new bloggers get off on the right foot.  I recommend you join and participate in several blogger forums so you can learn what options you have available.

5 Common Types Of Business Blogs

A blog is a site that a person can use as a live journal or to promote a business. When you are promoting a business however, you will need to do a lot of research on the topic before beginning. If you are new to blogging, as a business or just want to get the word out on a certain business, you need to know the more common business topics. This can provide you with a starting point. There are five most common businesses that use blogs to promote their business.

1. Specialty Blogs
This type of business blog is usually written by two more contributes with a common interest. It is a great way for you to build an online community with people that share your interests and ideas. This type of blog can include such things like weight loss, how to stay healthy, or even golf topics among others. The possibilities are endless.

2. Feature Blogs
In this type of blog you will be advertising creative types of businesses. These creative topics can include, but are not limited to, topics on sewing, crafting, computer programming and digital photography as well as many others. The possibilities for this type of business blog are endless. In this type of business blog you have the opportunity to show various pictures, video clips, and even sewing projects that you have been working on among others. This is one type of business blog that you will need to be creative one. The more creative you are the more visitors you will get.

3. Industry Blogs
This blog focuses on a more narrow type of industry and usually is made by industries that sell their products to other businesses. It usually consists of a variety of different topics including trade shows, new lines of product, and materials among others. This is a little more difficult of a blog to create. It will take a lot of careful research and you will need to know a lot of information on the industry you are creating your blog on.

4. Tourist Blogs
Of all the business blogs so far this is about the easiest and the most fun to create. You can write on certain tourist areas of interest and include pictures of the area. You can add tourist attractions famous to the area along with the climate and travel information just to name a few.

5. Consulting blogs
Usually consulting blogs are run by one person offering their opinion, and advice on a certain topic. This is a great way to develop an online community in a topic that interests you.

No matter what business you wish to create or may already belong to, blogging is a great way to advertise and drive traffic to your web site.

Blog Ethics

Creating a blog is a great way for anyone to share their life experiences and even advertise their business. To date there are no actual code of ethics developed for bloggers to follow but there are three common sense ethic codes that anyone should follow while they are running their blog posts. These are the code of ethics that will prove you as a trustworthy blog owner.

1. Fair and Honest:

You need to be fair and honest to your followers. You need to make sure all the information you provide is honest without adding any false information. When you are providing facts you need to make them distinct, true, and easy to follow. Do not attempt to distort your facts, visitors can read this right away and as a result, you will lose visitors. If you happen to provide any information, in your site that may appear to be false; you need to provide your reader with factual information to back up your statement. If you are adding pictures to your blog add captions underneath to explain to the reader about the picture. Fair and Honest are two of the most important components of the bloggers code of ethics.

2. Harm of others:

When you are creating a blog topic on a very controversial issue avoid using any ones names or places. This will protect you from any lawsuits and also from hurting visitors’ feelings. A good motto for this code of ethic would be, say to others what you would want them to say about you. You also need to be sure that you protect a person’s privacy. Invading a person’s privacy is rude as well as intrusive. If you do not want someone doing it to you then do not do it to others. A great way to avoid violating this blog code of ethic is to avoid using names or places if it all possible. If it is unavoidable try to use as much damage control as possible.

3. Be Accountable:

You need to accept the consequences that may come with your blog. If you have made a mistake in any of your postings admit it right away, do not try to avoid it. Everyone makes mistakes and if you own up to yours you will be more respected in the readers eyes.

If someone happens to question your information on your blog open up a discussion with the person. Try to see why they feel the way they do and if they prove to be right, apologize to the person and admit that yes you are right I did make a mistake. If you are not accountable for your blog you will be in violation of the blog code of ethics and as a result, you will lose followers.

All of these blog codes of ethics are common sense but also the most neglected parts of Blogging. Following a basic code of ethics will enable you to be a trustworthy blogger to your visitors.


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